![]() The minerals in these waters are highly bioavailable, meaning it’s an optimal way for our bodies to absorb and use the minerals. These types of water are good for your health because it provides you with minerals your body can’t make on its own. To advertise a product as mineral water, that has to be how it comes from the earth. These total dissolved solids have to come from a physical and geologically protected underground water source. Mineral water has to contain at least 250 parts per million or PPM of total dissolved solids, according to the FDA’s regulatory guidelines. What you might be surprised to find out is the FDA regulates bottled water. Most of us don’t spend time thinking about our water, so we might not naturally consider whether tap water or mineral water is better for us. ![]() For a product to meet the requirements of mineral water, it has to be bottled at the source. Some of the critical minerals in spring water from underground include calcium, sodium and magnesium. This type of water comes from underground reservoirs, and it doesn’t go through chemical processing. Mineral water is not the same as regular drinking water. To understand why Liquid Death might actually be worth the hype, we look at the health benefits of mineral water. There’s a lot of competition on the ever-expanding consumer water market, but Liquid Death does stand out. In that same test, however, the sparkling water from the brand while high in minerals was found to be acidic. We looked at independent testing of the water not done by the manufacturer, finding it is not only high in minerals but also alkaline. The spring water source is in the Austrian Alps. They fuel your body and quench your thirst. Here’s where it’s especially unique for this canned mountain water startup- these naturally occurring minerals are electrolytes. ![]() Before it’s canned, the water is purified using a process that helps maintain the original mineral profile. When the company sources the water, it goes into their bottler and then straight into air-tight cans. Being mountain water does set it apart from other types of bottled water, which are just tap water that’s been processed. Liquid Death comes from an underground mountain source, protected by hundreds of feet of stone. We were wondering the same thing, so we did some research to figure it out and determine if it’s fancy water or something else going on here. And if you want to have a bottled water at a concert, in a bar, at a party, in your car, or anywhere, it shouldn't have to also mean drinking from a plastic bottle that isn't actually recyclable and eventually ends up in the ocean.Īs we continue to bring our unnecessarily awesome (and infinitely recyclable) bottled water option to more people, we are equally as excited to use our healthy water brand to help fund and elevate weird art, music, and entertainment that most big corporate brands would never touch.You might be wondering how any kind of water could be that special or unique, especially considering Liquid Death is more expensive than some other brands. So we’re going to treat our theater like a movie theater and have more fun with it.Īs long time creative weirdos, we feel that positive healthy change doesn’t have to be boring and artless. Why should unhealthy products be the only brands with “permission” to be loud, fun, and weird? And let's be honest, almost all marketing and branding is just theater. Most products in the health and wellness space are all marketed with “aspirational” fitness models and airbrushed celebrities. How? By taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands across energy drinks, beer, chips, and candy. We started Liquid Death with the totally evil plan to make people laugh and get more of them to drink more water more often. Jumping over 14 Greyhound buses on a vintage motorcycle. ![]()
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